Barnes & Noble Education (BNED)
Boston, MA / 2016 – 2024
Senior Director, Creative
• Creative director leading multi-disciplined design team in Marketing and UX
across 700+ clients and internal-facing initiatives.
• Conceptualize, design, innovate and grow brand among all customer touchpoints.
• Ensure consistent style and voice throughout eCommerce sites, user experiences,
business-to-business interfaces, and integrated marketing campaigns.
• Respond to analytics data and business needs; identify how to improve
customer experience and create solutions for measurable results.
Zipcar
Boston, MA / 2015 – 2016
Freelance Art Director
• Creative direction, design, and management of complex integrated campaigns.
• Concept and design for identities, content marketing, print collateral, signage/
environmental graphics, websites, online ads, social and more.
C Space (formerly Communispace Corporation)
Boston, MA / 2010 – 2015
Senior Art Director
• Provide leadership, mentoring and inspiration to designers, producers and editors.
• Concept, design and execute high level/visibility projects, develop new and innovative multidisciplinary client-facing deliverables to spur consumer inspired growth in companies of all sizes.
• Direct and collaborate to quickly produce inspired creative solutions.
• Grow size of group by 50% and increase capabilities with addition of a video department.
• Create and innovate group’s processes while maintaining high standards of quality.
• Confident in the print, web and video.
CLIENTS INCLUDED: Coca Cola, Walmart, Citibank, Microsoft, Frito-Lay, Ebay, Unilever, Heinz, Hasbro, Starcom MediaVest
Carter Halliday Associates
Boston, MA / 2003 – 2010
Senior Designer
• Strategy, brand identity, case statements and communications for academia and institutions.
• Create print and digital media campaigns, including full client management, project scheduling/pricing and vendor direction.
CLIENTS INCLUDED: Harvard University, Boston College, Boston University, Trinity College, College of the Holy Cross, Boston Consulting Group, Fenway Health, Ropes & Gray, Biogen Idec
Lindsay Hill Design
Charlestown, MA / 2002 – 2003
Designer
• Full responsibility of projects, from conception to completion, and comprehensive project coordination
CLIENTS INCLUDED: Liberty Mutual, CitiStreet/State Street, The Red Wagon
Ellis Pratt Design
Boston, MA / 2000 – 2002
Designer
• Design through production phases of print, web and identity projects for biotechnology and online startups
CLIENTS INCLUDED: ImmunoGen, Anika Therapeutics, Boston Acoustics, LeadingSide, Dynamics Research Corporation
BrandImage (formerly Lipson, Alport, Glass and Associates)
Cincinnati, OH / 2001
Junior Designer
• Design and support on branding and packaging projects for a variety of large corporate brands
CLIENTS INCLUDED: Lipton, Little Tikes, Hanes
Pentagram Design
San Francisco, CA / 1999
Junior Designer
• Production and design support in all phases of the creative process
CLIENTS INCLUDED: Sony, LL Bean, @issue, Pentagram Publications
Thoughtform (formerly Agnew, Moyer, Smith, Inc.)
Pittsburgh, PA / 1998
Junior Designer.
• Conceptual, design and production assistance to digital team with website design and programming
CLIENTS INCLUDED: Pittsburgh Ballet Theatre, Carnegie Museums, Steelcase, Caterpillar, Western Pennsylvania Conservancy
College of Design, Architecture, Art and Planning / University of Cincinnati
Cincinnati, OH
Bachelor of Science in Design, Certificate in Women's Studies
• Rated by GDUSA magazine as 2014 Top Design School
• One of BusinessWeek magazine's Top 30 design schools on the planet
• On the I.D. (International Design) magazine's list of the globe's Top 10 design schools
(only public institution to make that list)
Boston AIGA 2007 Best of New England (BoNE) Show
Director
CASE 2008 Communications Awards
Silver Medal Winner / The Boston College MBA Program
Silver Medal Winner / Harvard Northwest Corner Brochure
Youth Design Boston
Mentor
Build Boston
Mentor
The Art Institute of Pittsburgh
Portfolio Advisor
AIGA/New England Institute of Art Student Portfolio Event
Guest Critic
Chair, Precinct 5
Town Meeting of Dedham, MA
Chair of Tours & Conservation
Fairbanks Garden Club of Dedham, MA
617.953.1586
christigorelli@gmail.com
CAPABILITIES
Creative direction
Print and multimedia design
Brand Strategy
User Experience
Strategic Marketing
UI Consultation
Trade Show Design
VIP Gifting
Project Management
Production Coordination
Copy Writing/Editing
T E C H N O L O G Y
Adobe Creative Suite
Figma
Microsoft Office Suite
Google Suite
HTML/CSS
Quickbase/Basecamp/Wrike/Jira
Social Media
E D U C A T I O N
General Assembly
Boston, MA
Certification, User Experience Design
University of Cincinnati,
College of Design, Architecture,
Art and Planning
Cincinnati, OH
Bachelor of Science, Design
Certificate, Women’s Studies